How to Optimize Images for Better Search Engine Rankings

When search engines start indexing the pages on your site, they don't just focus on the writing. Web crawlers employed by services like Google and Bing shuffle through your site's structural code looking for any relevant information that they might offer to their customers. Some of the information includes things like backlinks, tags and even images.

Images make up a big part of any website. They help to excite the visual senses of readers and offer a little extra entertainment value. What most blog owners don't realize is that all of the photos that they upload to their site aren't confined to their site alone. Crawlers make sure that these images also show up within their respective search engines sites.

Image searches can have the effect of drawing in large numbers of new readers that were just looking through content in Google images. You can benefit from this traffic and increase your average subscriber by practicing image optimization.

Image Optimization Tip #1: Alt Tags & File Names

Visitors may love images, but computers don't. Computers are designed to do what you tell them without violating any of the parameters. When web crawlers come across images on a website, they really don't know what to do with it because they are made to collect information, not interpret it. The solution to this problem is to optimize images and appropriately label your alt tags so that they display the correct content when someone goes to look for it.

For example, let's say you upload a picture of your dog, and label the "alt" tag by the dog's name, 'Frank'. The web crawler is going to read the alt tag without ever realizing it's a picture of a dog; therefore, the crawler will come to the conclusion that it needs to display the image when someone run a search for 'Frank'.

The minor word choice mistakes may not affect the operations of your website, or how your image is displayed, but it will affect the search results of others and the traffic that comes into your website. Whereas you may have been able to attract the dog lovers in the world using image optimization of your dog tagged 'dog', you are now drawing in crowds searching for their uncle "Frank".

To include the alt tag, simply add alt="this is your alt text" to your image tag. Here's an example:

<img src="pug-dog.jpg" alt="frank dog" />

But you don't have to touch the html code of the image. Once the picture is uploaded, click on it and you will see the "Properties" setting. Add the alt text inside the box and hit OK:

This goes the same for file names on a website. You need to optimize images and file names on everything that you decide to save to your website directory so that this information can be appropriately indexed and be used as a search term. You could name the file of your dog Frank, "pug-dog.jpg", which would encourage the search engine to add Frank into searches being performed with the phrase 'pug dog'. Alt tags and file names play an important interpretation role between you and the machine that makes your blog possible.

Image Optimization Tip #2: Add A Caption

After uploading your images, you should always add a caption to the image, so that average browser understands what they're looking at. This gives your website a more professional appearance and will help to keep people on your page.

Not everyone that comes across your picture using a Google Image search is looking for your blog. Maybe they just want to download the image, and that's all you'll ever get from them. The important thing is that they found your photo relevant to their search, and decided to navigate to your site in order to save it for their own use.

The longer those users stay on the site, the better it looks for you because it plays a role in the "bounce rate". Bounce rate refers to when someone clicks on a link, realizes it's not what they're looking for, and then immediately goes back to the search engine. If you can reduce the number of times that this happens by providing captions and intriguing content that will make people want to stick around, your SEO ranking will improve.

Image caption and SEO

Image Optimization Tip #3: File Size

Improving your bounce rate can be tough because the attention span of the everyday Internet user is incredibly short. It may be as short as 8 seconds. High bounce back rates and slow loading sites can be the death of most blogs because no one wants to wait for the content to load. By the time your website finally loads with the content that you need, they could have easily visited two or more sites and found what they need from someone who was better prepared to handle their traffic.

Optimize images so that you are able to keep the file size as small as possible while retaining the quality of the photo. Images taken from DSLR camera - although they may look great - can be up to 1.4 MB in size if you take them directly off your camera and upload them on your blog. This type of space is massive for any everyday blog, and will hurt your SEO ratings.

Use Photoshop or one of many online services like Google Picasa to rescale your images or reduce the file size. Two services that can perform this ability for free and do a great job are Yahoo's Smushit and Kraken. When you access either site, they will allow you to upload the picture on the site and download the new image optimization versions for use on your Blogger site.

Putting It All Together

At the end of the day, the quality of your site and overall SEO ranking isn't just about what you have to say. It's the entire package of what you have to offer. Optimize images every chance you get and use the strategies discussed above. Now that you know that you might have been neglecting images all along, you can make necessary adjustments and start to see even better results from all your hard work.

CustomizeMe Blogger Template (Helplogger Style)

CustomizeMe is a highly customizable Blogger template and SEO optimized to index your blog faster. It has been designed in a way that it can be easily customized according to your needs without having to touch the code of your template. All you need to do is to hit the "Customize" button and you are ready to start customizing your blog. Just try the template settings and be creative with the theme fonts, colors and backgrounds.

Some of the Template Features include:

- Both Flat and Grid Design
- Sticky/Fixed Left Navigation Menu Bar
- Customized Popular Post
- Recent Posts
- Recent Comments
- Page Numbering
- Expandable Search Bar
- Floating Social Bar Widget
- Author Bio with Image
- Related Posts with Thumbnails
- 404 Error Page
- Seo friendly

DEMO HERE
Download CustomizeMe Template
Template with Grid Style Only

How to install the CustomizeMe Template

1) Sign in to your Blogger blog and head to "Template"
2) Backup the current template by clicking the "Backup / Restore" button > "Download full template"

3) Download and open the CustomizeMe.xml file with a Notepad

4) Select all the code and to copy it to clipboard

5) Go again to Template and click the "Edit HTML" button

6) Select all the code of your current template and delete it, then paste the code that you just copied earlier
7) Preview your blog and if everything is ok, hit the 'Save Template' button.

Please note that this method might delete some of your widgets, so if you want to keep any of them, just Browse for the CustomizeMe.xml file (step 2) and click on the "Upload" button (ignore the rest of the steps).

And that's it! Now you are ready to use the CustomizeMe Blogger template.

Adding menu items

Go to Template > Edit HTML, click anywhere inside the code area and press the CTRL + F keys. Inside the search box, type "item 1" and hit Enter to find it - see the screenshot below

Change Item 1, 2, 3... with your page titles and replace "add-url-here" text with your url. Finally, click the "Save template" button to save the changes.

Recent Posts & Comments Widgets

Search (CTRL + F) for the following address and replace it with your own (you will find it twice and you must change it in both places):

http://helplogger.blogspot.com

Please pay attention to not have two forward slashes at the end of your address, otherwise the scripts will not be able to read the blog's feeds. Save your template after you have made these changes.

Enabling "About the author" profile

Go to "Layout" and click the "Edit" link of the "Blog posts" element. In the pop-up window that appears, check the "Show Author Profile Below Post" option and hit Save.

Changing colors and fonts in the CustomizeMe Template

Go to Template > click the "Customize" button. Here you can do lots of cool stuff, like change all the default fonts, text and background colors - basically, anything you want.

Some of the customizations that you can make:
Add a Background image: Background > Upload Image > Browse and hit Done

Change Fonts, Texts and Background Colors: go to Advanced > select the Element that you want to customize > select your favorite colors and fonts.

To remove a color, just type "transparent" inside the text box as you can see in the above screenshot (4).

Once you're satisfied with the result, hit the "Apply to blog" button and view your blog. That's it!
Have fun customizing it ;)

How To Set Up a Custom Domain in Blogger

Our web today is a wonderful place. It's increasingly become a knowledge hub for strollers around the globe. And you know what the best part is? It does not have a religion, race or color, that's where perhaps its strength lies in. Point being, no matter what you are after, from details of products to how to use them, from fruit varieties to language origins, from how to hack Facebook account to how to set up a custom domain name in Blogger. Each and everything is there, in abundance and easily available. Now I know you are here to understand how you can setup/host your custom domain on your Blogger account. So let's get on with it, without further delay.

Before we start

It's important that you realize, it isn't difficult to add a custom domain into your blogger account. If you are a blogger, it's perfect if you already own your own blog, it shows your passion and love for blogging and provides you with freedom to move from one platform to another, when and if you need. Also from users perspective, it's much easier for them to remember and visit your blog at customized address like myblog.com than myblog.blogspot.com.

One of the best things about Blogger is that it does not push you to host your site with blogger. It is entirely your own choice to choose from either of two hosting plans 'hosting on BlogSpot' with address myblog.blogspot.com, or going with a custom domain with address myblog.com.

Some Popular Web Hosting Sites:

If you don't already have purchased yourself a custom domain, these are the places that you should be looking for to get one:

- EasyDNS
- 1and1
- GoDaddy.com
- Yahoo! Small Business
- No-IP
- ix web hosting

So now if you have bought yourself a domain, from either of these you would have an IP address and a name. Let's assume our is 'mynewdomain'.com.

Well, it's time to start adding a custom domain to your blogger account.

Remember:

Here we are using setup for GoDaddy.com, the most popular domain name provider. For custom domains from other sites, the steps are almost same, so don't vanish.

Setting Up Blogger Custom Domain

Step 1. Login to your Blogger account at www.blogger.com.

Step 2. Click on your blog and then go to "Settings", choose "Basic".

Step 3. Under "Publishing" section, click "+ Setup a 3rd party URL for your blog".

Step 4. Under "Third-party domain settings" next to "http://" type your domain that you just purchased and make sure that you don't forget to add the "www" prefix to the domain name.

Step 5. Click "View settings instructions" to get the blogger's official instructions. On the Blogger instruction page, choose the "On a top-level domain (www.example.com)" option.

Step 6. Under the point 9 of instructions, 4 IP addresses will be given, copy and save all 4 of them.

Step 7. Go back to your Blogger Settings and press Save. It won't get saved and an error will appear saying 'We have not been able to verify your authority to this domain. Error 32.'

Step 8. Under the error, you will see two fields "Name, Label or Host Field" and "Destination, target, or Points To" field. Copy data of both rows from these fields.

Step 9. Now log in to your GoDaddy.com account and click on "My account" on the upper right corner > select "Manage my Domains".

Step 10. Here you should see your purchased domain name > just click on your domain name.

Step 11. Click on the "DNS Zone File" tab next to Settings and choose "Use Classic DNS Manager".

Step 12. Next, click the "Edit" button to edit your DNS Zone File. 

Step 13. Under the "CNAME (Alias)" menu, click "Quick Add" button at the bottom of the screen (see image 1 in the below screnshoot).

Step 14. In the Edit box that now appeared, enter "www" in the first box and "ghs.google.com" in the second.

Step 15. Click "Quick Add" again and enter details from second row of the data we saved in step 8.

Step 16. Under the "A (Host)" menu, again choose Quick Add (see the below image).

Step 17. Host will be @ and the "Points to" value should be the one provided by Google IPs, saved in step 6 above. These are the Google IPs that you should get:

216.239.32.21
216.239.34.21
216.239.36.21
216.239.38.21

Step 18. Add all 4 of them one by one and delete old host as you won't need it anymore. 

Step 19. At the top of the page, click on the "Save Zone File" button to save your setings.

Step 20. Now go back to Blogger and try to save settings again. The registration process takes 24-48 hours, so don't worry if you get an error again. Come again later to Blogger after 24-48 hours, repeat step 2 to 4, press Save and the error should be gone.

Step 21. After your URL starts working, click on the "Edit" link next to domain name on setting page.

Step 22. Check the "Redirect... to..." checkbox below your site address to ensure that even if the visitors will miss out the www part, they will still be able to reach your site.

Step 23. And that's it. Enjoy your new URL!

So this was easy, right? Only a handful of steps and we have successfully completed our mission of adding our custom domain in our blogger account. In case you haven't yet, stay patient wait for 2 days and try again. Or repeat steps 1-22, and make sure you don't miss any. Otherwise your new URL is ready and all set to roam around the wonderful world of web.

Add Custom Robots.txt File in Blogger

Are you one of modern day bloggers without much knowledge of technical details, looking to enhance your blog's ratings and audience but don't know how to and your blogger friend told you that you can get a hike into your site visitors via editing your Robots.txt file? Or maybe you don't want search engines spiders to crawl through your pages? Or you do have a technical background but don't want to risk making changes without expert's words on topic? Well in either case, this is the right place for you to be. In this tutorial, you will see how to add Custom Robots.txt file in Blogger in a few easy steps.

But before we open and start working on Robots.txt, let's have a brief overview of its significance:
Warning! Use with caution. Incorrect use of these features can result in your blog being ignored by search engines.

What is Robots.txt?

With every blog that you create/post on your site, a related Robots.txt file is auto-generated by Blogger. The purpose of this file is to inform incoming robots (spiders, crawlers etc. sent by search engines like Google, Yahoo) about your blog, its structure and to tell whether or not to crawl pages on your blog. You as a blogger would like certain pages of your site to be indexed and crawled by search engines, while others you might prefer not to be indexed, like a label page, demo page or any other irrelevant page.

How do they see Robots.txt?

Well, Robots.txt is the first thing these spiders view as soon as they reach your site. Your Robots.txt is like a hour flight attendant, that directs you to your seat and keep checking that you don't enter private areas. Therefore, all the incoming spiders would only index files that Robots.txt would tell to, keeping others saved from indexing.

Where is Robots.txt located?

You can easily view your Robots.txt file either on your browser by adding /robots.txt to your blog address like http://myblog.blogspot.com/robots.txt or by simply signing into your blog and choosing Settings > Search engine Preference > Crawlers and indexing and selecting Edit next to Custom robots.txt.

How Robots.txt does looks like?

If you haven't touched your robots.txt file yet, it should look something like this:

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Allow: /
Sitemap: http://myblog.blogspot.com/feeds/posts/default?orderby=UPDATED

Don't worry if it isn't colored or there isn't any line breaks in code, I colored it and placed line breaks so that you may understand what these words mean.

User-agent:Media partners-Google:
Mediapartners-Google is Google's AdSense robot that would often crawl your site looking for relevant ads to serve on your blog or site. If you disallow this option, they won't be able to see any ads on your specified posts or pages. Similarly, if you are not using Google AdSense ads on your site, simply remove both these lines.

User-agent: *
Those of you with little programming experience must have guessed the symbolic nature of character '*' (wildcard). For others, it specifies that this portion (and the lines beneath) is for all of you incoming spiders, robots, and crawlers.

Disallow: /search
Keyword Disallow, specifies the 'not to' do things for your blog. Add /search next to it, and that means you are guiding robots not to crawl the search pages /search results of your site. Therefore, a page result like http://myblog.blogspot.com/search/label/mylabel will never be crawled and indexed.

Allow: /
Keyword Allow specifies 'to do' things for your blog. Adding '/' means that the robot may crawl your homepage.

Sitemap:
Keyword Sitemap refers to our blogs sitemap; the given code here tells robots to index every new post. By specifying it with a link, we are optimizing it for efficient crawling for incoming guests, through which incoming robots will find path to our entire blog posts links, ensuring none of our posted blog posts will be left out from the SEO perspective.

However by default, the robot will index only 25 posts, so if you want to increase the number of index files, then replace the sitemap link with this one:

Sitemap: http://myblog.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500

And if you have more than 500 published posts, then you can use these two sitemaps like below:

Sitemap: http://myblog.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500
Sitemap: http://myblog.blogspot.com/atom.xml?redirect=false&start-index=500&max-results=1000

How to prevent posts/pages from being indexed and crawled?

In case you haven't yet discovered yourself, here is how to stop spiders from crawling and indexing particular pages or posts:

Disallow Particular Post

Disallow: /yyyy/mm/post-url.html

The /yyy/mm part specifies your blog posts publishing year and month and /post-url.html is the page you want them not to crawl. To prevent a post from being indexed/crawled simply copy the URL of your post that you want to exclude from indexing and remove the blog address from the beginning.

Disallow Particular Page

To disallow a particular page, you can use the same method as above. Just copy the page URL and remove your blog address from it, so that it will look something like this:

Disallow: /p/page-url.html

Adding Custom Robots.Txt to Blogger

Now let's see how exactly you can add Custom Robots.txt file in Blogger:

1. Sign in to you blogger account and click on your blog.
2. Go to Settings > Search Preferences  > Crawlers and indexing.

3. Select 'Edit' next to Custom robots.txt and check the 'Yes' check box.
4. Paste your code or make changes as per your needs.

5. Once you are done, press Save Changes button.
6. And congratulations, you are done!

How to see if changes are being made to Robots.txt?

As explained above, simply type your blog address in the url bar of your browser and add /robots.txt at the end of your url as you can see in this example below:

http://helplogger.blogspot.com/robots.txt

Once you visit the robots.txt file, you will see the code which you are using in your custom robots.txt file. See the below screenshot:

Final Words:

Are we through then bloggers? Are you done adding the Custom Robots.txt in Blogger? It was easy, once you knew what those code words meant. If you couldn't get it for the first time, just go again through the tutorial and before long, you will be customizing your friends' robots.txt files.

In any case, from SEO and site ratings it's important to make that tiny bit of changes to your robots.txt file, so don't be a sloth. Learning is fun, as long as its free, isn't it?

How To Set Custom Redirects in Blogger

Over time, most blogs may go through many changes, like posts being added or deleted. In some occasions, you don't want people to get 404 messages when they surf to posts or pages that don't exist on your blog and instead, make all requests to a specific link to be redirected to another page. One of the best way to avoid broken links and keep your traffic flowing in the right direction is setting custom redirects via the Blogger Custom Redirects tool.

In this post, we will see how to set custom redirects for Blogger posts and redirect an old URL to a new URL. But before redirecting any URL, you must know that there are two types of redirects:

A 302 redirect means that the page has moved temporarily. This redirect doesn't pass the URL value to the new location and instead, it will take the visitors to an appropriate location so that you aren't showing them a 404 page not found, or an error page. You can use a 302 redirect for coming soon pages or maintenance pages.

A 301 redirect means that a page has moved permanently to a new location. Use the 301 redirect when you deleted or changed the URL of your post. In most instances, the 301 redirects are always recommended for SEO because they will pass link juice (ranking power) to the redirected page and visitors will also benefit from this. However, 301s aren't suitable when you change your custom-domain, because it only supports redirection within the same blog, not to an external URL.

Now that we've established which is which, let's see how to set custom redirects for Blogger posts.

How to redirect old URL to new URL in Blogger

Step 1. Login to you Blogger account with email and password.

Step 2. Click on your blog > go to Settings \ Search Preferences and click "Edit" next to "Custom Redirects."

Step 3. Enter the old URL in the "From" field, and the new URL in the "To" field including the forward slash "/" (see the screenshot below)

Note: Do not enter the full URL in these fields. Just omit the address of your blog and type only the rest of the link. Again, this works only if you wish to redirect within your blogger blog and not to any external links.

Step 4. Click the "Save" link (1) and the "Save changes" button (2), and you're done!

If you want to redirect more pages, just click the "New redirect" button.